It does not require you to do anything special — just take an early price on a race where BOG is offered. Unlike free bets, which come with qualifying conditions and wagering requirements, BOG applies to every qualifying bet you place. A few bookmakers restrict BOG to races shown on ITV or feature meetings, excluding the smaller afternoon cards where drifts are more common. That means BOG triggers on a meaningful proportion of bets, and the average uplift when it does trigger is typically between half a point and two full points of odds.
There is a subtlety that experienced exchange users understand and newcomers often miss. Flutter Entertainment, which owns Betfair, reported global revenue of $14 billion in 2024 across 13.9 million average monthly users, but the exchange is only one part of that portfolio, and liquidity varies enormously by market. Hundreds of thousands of pounds are matched, and the spread between the back and lay prices is narrow.
The take varies from state to state and the money is used to pay taxes, purse money for the horsemen, expenses at the track, and the track’s profit. If the exchange is at 7.0 and the bookmaker is at 6/1, the prices are closer, and after exchange commission the bookmaker might even be marginally better. Oddschecker is the most widely used in the UK and shows prices from all major bookmakers side by side, updated in near-real time. If the exchange offers 7.0 and the bookmaker offers 5/1, the bookmaker is taking a significantly larger margin on that runner, and you should either back on the exchange or find a bookmaker whose price is closer to the exchange level.
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On short-priced selections — odds-on or evens — the exchange commission can actually make the bookmaker price competitive or even better, because the commission is a fixed percentage of the profit regardless of the odds. The commission you pay on an exchange winning bet reduces your effective odds. On feature races — the Champion Hurdle, the Gold Cup, the Grand National, Saturday afternoon handicaps at major tracks — the exchange market is deep enough that you can back at the displayed price without difficulty.
Hector Crouch heads to Southwell for three final rides on Saturday before jetting off to Dave Massey previews Friday’s racing at Cheltenham, with four selections across the non gamstop betting sites card. Winners are paid out of full track odds on your Straight wagers and track odds up to a fixed odds max amount for your Exotic wager. But check the cap on the maximum stake, because enhanced odds are almost always limited to small bets — one or two pounds, occasionally five.
Although it won’t tell you how much the horse will pay, it does show the amount of profit you will get if you win and the amount you have to bet to get it. The figures indicate how much a punter would win using a stake of a $100. The money line is mostly used by the American bookies, which clearly displays an underdog, and a favorite. This is much simpler as the decimal figure is simply the payout per unit staked.
Ante-post markets on the Cheltenham Gold Cup or Champion Hurdle typically run between 140 and 160 per cent, which is lower than the National but still significantly wider than raceday. The aggregate effect across 20 runners adds up to a much wider margin than in a six-runner race. Across UK and Irish horse racing, typical bookmaker overrounds range from about 110 to 130 per cent. Understanding the typical ranges gives you a framework for evaluating whether the price you are being offered is competitive or padded. The margin a bookmaker builds into horse racing odds is not fixed.
The sport of Horse racing is found to have been enjoyed even before ancient times, and later it was adopted by the highest echelons in British Society, eventually earning the sport its oft repeated name, the ‘Sport of Kings’. Andy Schooler previews this week’s ‘Super Sunday’ Premier League showdown between Liverpool and Arsenal. Ross Burdon provides his latest stable update, with Gifts Differing set to run at Chelmsford on Thursday, while Dust Cover Manchester United host Aston Villa in Sunday’s featured Premier League clash, with both sides looking to build momentum.
